Instead of innovation: How user-embedded learning helps pharmaceutical firms succeed with augmented products

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Author
Pachidou, F.
Haefliger, St.
von Krogh, Georg
Date
2013
Type
    Other Conference Item
Publication status
unpublished
Publisher
European Group for Organizational Studies (EGOS)
Event
29th EGOS Colloquium, Montréal, Canada, July 4-6, 2013
Organisational unit
03719 - von Krogh, Georg / von Krogh, Georg  
Notes
Conference lecture on 6 July 2013.
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