Managing Customer Profitability, One Category at a Time

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Author
Ho, Edward
Fleisch, Elgar
Ilic, Alexander
Date
2014
Type
    Other Conference Item
Publication status
unpublished
Event
International Conference on Information Systems (ICIS 2014), Auckland, New Zealand, December 14-17, 2014
Organisational unit
03681 - Fleisch, Elgar / Fleisch, Elgar  
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