Managing Customer Profitability, One Category at a Time

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Author
Ho, Edward
Fleisch, Elgar
Ilic, Alexander
Date
2014
Type
  • Other Conference Item
Publication status
unpublished
External links
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Event
International Conference on Information Systems (ICIS 2014), Auckland, New Zealand, December 14-17, 2014
Organisational unit
03681 - Fleisch, Elgar  
Notes
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