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dc.contributor.author
Phang, Chee W.
dc.contributor.author
Tan, Chuan-Hoo
dc.contributor.author
Sutanto, Juliana
dc.contributor.author
Magagna, Fabio
dc.contributor.author
Lu, Xianghua
dc.date.accessioned
2017-06-11T13:43:32Z
dc.date.available
2017-06-11T13:43:32Z
dc.date.issued
2014-11
dc.identifier.issn
0018-9391
dc.identifier.issn
1558-0040
dc.identifier.other
10.1109/TEM.2014.2354056
dc.identifier.uri
http://hdl.handle.net/20.500.11850/92304
dc.language.iso
en
dc.publisher
IEEE
dc.subject
Banner advert
dc.subject
China
dc.subject
Digital coupon
dc.subject
O2O commerce
dc.subject
Social media
dc.title
Leveraging O2O Commerce for Product Promotion
dc.type
Journal Article
ethz.title.subtitle
An Empirical Investigation in Mainland China
ethz.journal.title
IEEE Transactions on Engineering Management
ethz.journal.volume
61
ethz.journal.issue
4
ethz.journal.abbreviated
IEEE trans. eng. manage.
ethz.pages.start
623
ethz.pages.end
632
ethz.identifier.wos
ethz.identifier.nebis
000035022
ethz.publication.place
New York, NY
ethz.publication.status
published
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich, direkt::00012 - Lehre und Forschung, direkt::00007 - Departemente, direkt::02120 - Departement Management, Technologie und Ökonomie / Department of Management, Technology, and Economics::03818 - Sutanto, Juliana (ehemalig)
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich, direkt::00012 - Lehre und Forschung, direkt::00007 - Departemente, direkt::02120 - Departement Management, Technologie und Ökonomie / Department of Management, Technology, and Economics::03818 - Sutanto, Juliana (ehemalig)
ethz.date.deposited
2017-06-11T13:44:19Z
ethz.source
ECIT
ethz.identifier.importid
imp59365284f12ef65313
ethz.ecitpid
pub:145340
ethz.eth
yes
ethz.availability
Metadata only
ethz.rosetta.installDate
2017-07-14T18:43:37Z
ethz.rosetta.lastUpdated
2018-04-01T05:46:27Z
ethz.rosetta.versionExported
true
ethz.COinS
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