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dc.contributor.author
Lanz, Bruno
dc.contributor.author
Wurlod, Jules D.
dc.contributor.author
Panzone, Luca
dc.contributor.author
Swanson, Tim
dc.date.accessioned
2017-06-11T15:18:11Z
dc.date.available
2017-06-11T15:18:11Z
dc.date.issued
2014
dc.identifier.uri
http://hdl.handle.net/20.500.11850/95986
dc.description.abstract
We study how substitutability between clean and dirty alternatives affects the effectiveness of environmental regulation in a field experiment that controls for the choice set of respondents. We consider four product categories with clean and dirty alternatives: (i) cola products in plastic bottles vs. in aluminum cans; (ii) skimmed vs. whole milk; (iii) chicken meat vs. beef meat; and (iv) margarine vs. butter. We employ two neutrally framed treatments to quantify the willingness to substitute between clean and dirty alternatives in each product market, namely a change in relative prices and the removal of the dirty alternative, leaving respondents the option of buying one of the remaining clean alternatives or nothing. We then compare the impact of a carbon footprint label and a Pigovian subsidy to the clean alternatives. While both instruments increase the market share of the clean products, their impact is higher when clean and dirty alternatives are close substitutes. We also find evidence that motivation crowding is present and increases with substitutability. Our results highlight the importance of product markets in the design of consumer-orientated policies.
dc.language.iso
en
dc.publisher
CIES
dc.subject
Field experiments
dc.subject
Environmental policy
dc.subject
Market-based instruments
dc.subject
Information provision
dc.subject
Clean substitutes
dc.subject
Motivation crowding
dc.subject
Carbon footprint
dc.title
Clean substitutes and the effectiveness of Carbon Footprint Labels vs. Pigovian Subsidies: Evidence from a Field Experiment
dc.type
Working Paper
ethz.journal.title
CIES Research Papers
ethz.pages.start
32
ethz.size
33 p.
ethz.publication.place
Geneva
ethz.publication.status
published
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03877 - Bommier, Antoine / Bommier, Antoine
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03877 - Bommier, Antoine / Bommier, Antoine
ethz.date.deposited
2017-06-11T15:18:22Z
ethz.source
ECIT
ethz.identifier.importid
imp593652c8c708e87070
ethz.ecitpid
pub:150547
ethz.eth
no
ethz.availability
Metadata only
ethz.rosetta.installDate
2017-07-13T14:12:26Z
ethz.rosetta.lastUpdated
2020-02-14T14:49:39Z
ethz.rosetta.versionExported
true
ethz.COinS
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