Towards High-Resolution Multi-Channel Marketing for Physical Stores

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Author
Ho, Edward
Date
2014
Type
    Doctoral Thesis
Rights / license
In Copyright - Non-Commercial Use Permitted
Permanent link
https://doi.org/10.3929/ethz-a-010349702
Publication status
published
External links
Search print copy at ETH Library
Contributors
Examiner: Fleisch, Elgarcc
Publisher
ETH-Zürich
Subject
CUSTOMER RELATIONSHIP MANAGEMENT + KUNDENBINDUNG; VERTRIEBSFORMEN (HANDEL); CUSTOMER RELATIONSHIP MANAGEMENT + LOYALTY MARKETING; EINZELHANDEL + DETAILHANDEL + KLEINHANDEL; CHANNELS OF DISTRIBUTION (TRADE); RETAIL TRADE
Organisational unit
02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.
03681 - Fleisch, Elgar / Fleisch, Elgar  
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