Finding the Right Words

The Influence of Keyword Characteristics on Performance of Paid Search Campaigns
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Autor(in)
Klapdor, Sebastian
Anderl, Eva M.
von Wangenheim, Floriancc
Schumann, Jan H.
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Datum
2014
Typ
    Journal Article
Publikationsstatus
published
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Zeitschrift / Serie
Journal of Interactive Marketing
Band
28(4)
Seiten / Artikelnummer
285 - 301
Verlag
Elsevier
Thema
Online advertising; Search engine marketing; Click-through rates; Conversion rates; Search queries; Electronic commerce; Query variation index; Information retrieval; Empirical research
Anmerkungen
Available online 27 November 2014.
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