
Open access
Date
2015Type
- Conference Paper
Abstract
An external ideation space seems to be a promising way to support SMEs in ideating new products and services. This paper addresses the question ‘how to operationalize important working principles in the fuzzy front end of product development for ideation workshops with SMEs, aiming at ideating new products and services?’ Based on the principles of user-centred design, iterative prototyping, as well as the SMEs’ need to take home the workshop outcome, we propose an ideation workshop concept, apply the concept in four workshops with different companies, and analyse it by triangulation of protocols, recordings, and interviews with the SMEs’ CEOs. Show more
Permanent link
https://doi.org/10.3929/ethz-b-000099027Publication status
publishedExternal links
Book title
CIRP 25th Design Conference Innovative Product CreationJournal / series
Procedia CIRPVolume
Pages / Article No.
Publisher
ElsevierEvent
Subject
Ideation; Workshop concept; Iteration; Prototyping; TestingOrganisational unit
03943 - Meboldt, Mirko / Meboldt, Mirko
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