Journal: Proceedings series (American Marketing Association)., Educators' proceedings

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American Marketing Association

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  • Creating and Claiming Value in Collaborative Relationships
    Item type: Other Conference Item
    Wagner, Stephan M.; Eggert, Andreas; Lindemann, Eckhard (2008)
    Proceedings series (American Marketing Association)., Educators' proceedings ~ 2008 AMA Educators' proceedings [electronic resource]: enhancing knowledge development in marketing
Publications 1 - 1 of 1