Boosting the choice of energy-efficient home appliances: the effectiveness of two types of decision support
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Date
2022
Publication Type
Journal Article
ETH Bibliography
yes
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Abstract
Consumers' limitations in assessing the lifetime cost of household appliances may sustain the much-cited energy efficiency gap. We analyse the impact of an individual's energy and investment literacy and two different types of decision support on the ability to identify the appliance with the lower lifetime cost in an online randomized controlled trial among two independently chosen samples of the Swiss population. In a decision task, participants choose between appliances with different lifetime cost. One treatment offers a short education programme on how to calculate the lifetime cost of an appliance - via a set of information slides. The second treatment provides access to an online lifetime-cost calculator tool. We find that pre-treatment energy and investment literacy are positively associated with the probability of identifying the appliance with the lowest lifetime cost. Evidence in this paper suggest that both decision aids boost identification of energy-efficient appliances. We discuss strategies to scale up these boosters.
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Publication status
published
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Journal / series
Volume
54 (31)
Pages / Article No.
3598 - 3620
Publisher
Routledge
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Edition / version
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Software
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Date collected
Date created
Subject
Energy efficiency; bounded rationality; deliberation cost; boosting; online tools; energy and investment literacy
Organisational unit
03539 - Filippini, Massimo / Filippini, Massimo