Ecotourism in Bhutan: Extending its Benefits to Rural Communities
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Date
2008-04
Publication Type
Journal Article
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yes
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Abstract
This paper analyzes the present state of tourism in Bhutan and considers the prospects for the development of ecotourism. Empirical surveys of tour operators and foreign tourists indicate that visitors interested in the natural beauty of the Himalayan kingdom stay longer than those who come to experience its culture. By attracting younger tourists, ecotourism could contribute to the goals of Gross National Happiness. The majority of tourists and tour operators are in favor of ecotourism activities that might benefit local rural communities. The prerequisite for a substantial promotion of ecotourism would be changes in the Bhutanese tourism policy to encourage the diversification of tourism products.
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Publication status
published
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Journal / series
Volume
35 (2)
Pages / Article No.
489 - 508
Publisher
Pergamon
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Edition / version
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Subject
ecotourism; rural communities; gross national happiness; Bhutan; écotourisme; communautés rurales; bonheur intérieur brut; Bhoutan
Organisational unit
03400 - Scholz, Roland W. (ehemalig)