Positivity and higher alertness levels facilitate discovery: Longitudinal sentiment analysis of emotions on Twitter
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Author / Producer
Date
2023-04
Publication Type
Journal Article
ETH Bibliography
yes
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Abstract
Emotions stimulate and shape entrepreneurial alertness. In a first U.S.-based study, we analyzed self-reports of entrepreneurs and non-entrepreneurs by measuring differences in valence in emotions using the frequently applied Positive and Negative Affect Schedule (PANAS) scale for trait affectivity. In a second study, we explored 28,478 tweets of 185 successful entrepreneurs and 264 non-entrepreneurs (both drawn from Forbes lists) from 2009 to 2021, categorizing their tweeted words into positive and negative based on the Harvard IV-4 dictionary. While the model of Study 1 stresses that examples of positiveness, such as interested, excited, enthusiastic, and inspired, facilitate entrepreneurial alertness levels, which in turn accelerate levels of entrepreneurial discovery, Study 2's sentiment analysis highlights the significant difference between entrepreneurs and non-entrepreneurs’ word usage—successful entrepreneurs tend to use more positive words in their tweets than successful non-entrepreneurs. Our results aim to inform and inspire entrepreneurial educators, policymakers, and (potential) entrepreneurs regarding how positiveness shapes entrepreneurial alertness, which promotes the discovery of potential new business ideas.
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Publication status
published
Editor
Book title
Journal / series
Volume
122
Pages / Article No.
102666
Publisher
Elsevier
Event
Edition / version
Methods
Software
Geographic location
Date collected
Date created
Subject
Entrepreneurial alertness; positive affect; negative affect; entrepreneurial emotions; entrepreneurial discovery
Organisational unit
09704 - Renold, Ursula / Renold, Ursula
Notes
Funding
180459 - Scientific Exchange Entrepreneurial Alertness (SNF)
882168 - An intuitive entrepreneurial gender ceiling and its impact on entrepreneurial success and access to finance (EC)
882168 - An intuitive entrepreneurial gender ceiling and its impact on entrepreneurial success and access to finance (EC)