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International Journal of Internet Marketing and Advertising
Journal:
International Journal of Internet Marketing and Advertising
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Abbreviation
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Inderscience
Journal Volumes
ISSN
1477-5212
1741-8100
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Fleisch, Elgar
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Kowatsch, Tobias
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Maass, Wolfgang
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2011
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The role of product reviews on mobile devices for in-store purchases
Item type:
Journal Article
Kowatsch, Tobias
;
Maass, Wolfgang
;
Fleisch, Elgar
(
2011
)
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International Journal of Internet Marketing and Advertising
Publications
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