Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts
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Author / Producer
Date
2017-10
Publication Type
Journal Article
ETH Bibliography
yes
Citations
Altmetric
METADATA ONLY
Data
Rights / License
Permanent link
Publication status
published
External links
Editor
Book title
Journal / series
Volume
79
Pages / Article No.
181 - 188
Publisher
Elsevier
Event
Edition / version
Methods
Software
Geographic location
Date collected
Date created
Subject
IT-based service; Smart services; Contract renewal; Retention; Customer churn; Free trial
Organisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian