Perceived naturalness, disgust, trust and food neophobia as predictors of cultured meat acceptance in ten countries
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Date
2020-12-01
Publication Type
Journal Article
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yes
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Abstract
Cultured meat is a novel food technology that promises to produce meat in a more environmentally friendly and animal-friendly way. We conducted an internet survey in ten countries (Australia, China, England, France, Germany, Mexico, South Africa, Spain, Sweden and the US) with a total sample of 6128 participants. Results suggest that there are large cultural differences regarding the acceptance of cultured meat. French consumers were significantly less accepting of the idea than consumers in all other countries. Perceived naturalness of and disgust evoked by cultured meat were important factors in the acceptance of this novel food technology in all countries. Trust in the food industry, food neophobia and food disgust sensitivity indirectly and directly influenced the acceptance of cultured meat in almost all countries. In order to increase the acceptance of cultured meat, the similarity of cultured meat to traditional meat needs to be emphasized rather than the rather technical production process, which may evoke associations of unnaturalness and disgust.
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published
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Journal / series
Volume
155
Pages / Article No.
104814
Publisher
Elsevier
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Edition / version
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Software
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Date collected
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Subject
Cultured meat; In-vitro meat; Naturalness; Disgust; New food technologies; Cross-cultural research
Organisational unit
03780 - Siegrist, Michael / Siegrist, Michael
Notes
Funding
165630 - Food disgust - How it shapes food acceptance (SNF)