The use of free and paid digital product reviews on mobile devices in in‐store purchase situations
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Date
2009Type
- Conference Paper
ETH Bibliography
yes
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Publication status
publishedBook title
Proceedings of the 4th Mediterranean Conference on Information Systems, MCIS 2009 : Information Society Research, Education, Policy and Practice in the Mediterranean Region : Athens University of Economics and Business (AUEB), Greece, 25-27 September 2009Pages / Article No.
Publisher
Athens University of Economics and BusinessEvent
Subject
Product reviews; retailing; free content; paid content; mobile device; adoption studyMore
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ETH Bibliography
yes
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