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Winter Olympics/World Cup
(2018)Russian Analytical Digest (RAD)This issue of the RAD assesses Russia´s use of major sporting events to promote its soft power, prior its hosting of the 2018 FIFA World Cup. More specifically, the first article compares how Russia and South Korea made use of their hosting of recent Winter Olympic Games to further their national goals, arguing that South Korea was more effective and at a lower cost. The second article then examines the role Russian leaders, sports ...Journal Issue -
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