CellTradeMap: Delineating Trade Areas for Urban Commercial Districts with Cellular Networks
Open access
Datum
2019-04Typ
- Conference Paper
Abstract
Understanding customer mobility patterns to com-mercial districts is crucial for urban planning, facility manage-ment, and business strategies. Trade areas are a widely appliedmeasure to quantify where the visitors are from. Traditionaltrade area analysis is limited to small-scale or store-level studiesbecause information such as visits to competitor commercialentities and place of residence is collected by labour-intensivequestionnaires or heavily biased location-based social media data.In this paper, we propose CellTradeMap, a novel district-leveltrade area analysis framework using mobile flow records (MFRs),a type of fine-grained cellular network data. CellTradeMap ex-tracts robust location information from the irregularly sampled,noisy MFRs, adapts the generic trade area analysis frameworkto incorporate cellular data, and enhances the original trade areamodel with cellular-based features. We evaluate CellTradeMap ona large-scale cellular network dataset covering 3.5 million mobilephone users in a metropolis in China. Experimental results showthat the trade areas extracted by CellTradeMap are aligned withdomain knowledge and CellTradeMap can model trade areaswith a high predictive accuracy. Mehr anzeigen
Persistenter Link
https://doi.org/10.3929/ethz-b-000339482Publikationsstatus
publishedExterne Links
Buchtitel
IEEE INFOCOM 2019 - IEEE Conference on Computer CommunicationsSeiten / Artikelnummer
Verlag
IEEEKonferenz
Organisationseinheit
03429 - Thiele, Lothar (emeritus) / Thiele, Lothar (emeritus)
Anmerkungen
Conference lecture held on May 1, 2019