Evaluation framework for social media brand presence

Pletikosa Cvijikj, Irena

doi:10.3929/ethz-a-007599194

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dc.contributor.author

Pletikosa Cvijikj, Irena

dc.contributor.supervisor

Stanoevska-Slabeva, Katarina

dc.contributor.supervisor

Fleisch, Elgar

dc.date.accessioned

2017-08-16T11:36:33Z

dc.date.available

2017-06-10T15:11:20Z

dc.date.available

2017-08-16T11:36:33Z

dc.date.issued

2012

dc.identifier.uri

http://hdl.handle.net/20.500.11850/64966

dc.identifier.doi

10.3929/ethz-a-007599194

dc.format

application/pdf

dc.language.iso

en

en_US

dc.publisher

ETH

en_US

dc.rights.uri

http://rightsstatements.org/page/InC-NC/1.0/

dc.subject

MARKETING

en_US

dc.subject

SOCIAL NETWORKS + WEBCOMMUNITIES + SOCIAL SOFTWARE (SOCIOLOGY)

en_US

dc.subject

SOZIALE NETZWERKE + WEBDIENSTE + SOZIALE SOFTWARE (SOZIOLOGIE)

en_US

dc.title

Evaluation framework for social media brand presence

en_US

dc.type

Doctoral Thesis

dc.rights.license

In Copyright - Non-Commercial Use Permitted

dc.date.published

2013

ethz.size

1 Band

en_US

ethz.code.ddc

DDC - DDC::3 - Social sciences::330 - Economics

en_US

ethz.identifier.diss

20854

en_US

ethz.identifier.nebis

007599194

ethz.publication.place

Zürich

en_US

ethz.publication.status

published

en_US

ethz.leitzahl

ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.

en_US

ethz.leitzahl

ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03681 - Fleisch, Elgar / Fleisch, Elgar

en_US

ethz.leitzahl.certified

ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03681 - Fleisch, Elgar / Fleisch, Elgar

ethz.date.deposited

2017-06-10T15:12:09Z

ethz.source

ECOL

ethz.source

ECIT

ethz.identifier.importid

imp59366b353ddf627896

ethz.identifier.importid

imp593650731bd3068050

ethz.ecolpid

eth:6460

ethz.ecitpid

pub:103307

ethz.eth

yes

en_US

ethz.availability

Open access

en_US

ethz.rosetta.installDate

2017-07-15T22:39:38Z

ethz.rosetta.lastUpdated

2024-02-02T02:17:53Z

ethz.rosetta.versionExported

true

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