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Deciding where to shop
(2008)The present work aims at deepening our understanding of the choice process of individuals deciding where to shop for groceries. Two main datasets were used: a trip dataset from the Microcensus for Swiss travel behavior 2005 in which all locations were geocoded; and a store attribute dataset compiled by the author from various sources. Choice sets were generated based to the travel time budget of individuals and a random sample with a fixed ...Master Thesis