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Advertising and Environmental Stewardship: Evidence from the BP Oil Spill
(2014)NBER Working Paper SeriesThis paper explores whether and how environmental stewardship can be provided by private markets through green advertising. We examine the period surrounding the BP oil spill and estimate how BP’s pre-spill investment in “green advertising” affected the spill’s impact on retail prices and demand at BP gasoline stations. We use station-level prices and sales from a large sample of U.S. retail gasoline stations, and market-level advertising ...Working Paper