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Data yield as a function of survey design
(1998)The travel survey designer has to balance the wish for a comprehensive set of data items with the willingness of respondents to participate in a survey of a given duration and complexity and if participating, the number of journeys, the respondents will describe. This interaction between work load, response and data yield has been the subject of only a few published studies in spite of ist fundamental importance (Axhausen et al., 1997; ...Working Paper